Agenda setting theory
The agenda setting theory suggests that the media sets the public agenda in the sense that they may not tell you exactly what to think, but may tell you what to think about. It was first put forward in 1972 by Maxwell McCombs and Donald Shaw and is most often seen in political ads, campaigns and news.
There are three levels of the agenda setting theory:
1) The media uses objects or issues to influence what people should think about such as on the news where a presenter may voice their own opinion, or phrase things in a certain way so as to get people thinking about an issue or question.
2) Media attempts to depict focuses on the certain characters in society and influence peoples views about them.
3) The final level is that the media can influence how people react and relate different topics to one another.
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| From Wikipedia |
There are three levels of the agenda setting theory:
1) The media uses objects or issues to influence what people should think about such as on the news where a presenter may voice their own opinion, or phrase things in a certain way so as to get people thinking about an issue or question.
2) Media attempts to depict focuses on the certain characters in society and influence peoples views about them.
3) The final level is that the media can influence how people react and relate different topics to one another.
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